نظرة عامة

Multicare Egypt for Pharmaceutical Industries is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, gender identity or expression, age disability, or other characteristics protected by prevailing regulations, practice or customs/traditions.
Multicare is a well-established Pharmaceutical Company with diversified scope in both manufacturing and marketing of pharmaceutical products, supplements, cosmetics and medical devices. Multicare has +20 years of prominent existence in the local market and has almost 35 products marketed and more to come through the pipelines. Multicare Egypt for Pharmaceutical Industries is the manufacturing facility of Pharmacare for Trading Agency, which located at the Industrial Zone – New Cairo and its HQ at New Cairo as well. We are one of the fast growing Pharmaceutical Companies in the market which has strong ambition and aspiration to be one of the key players not only in Egypt but also within the region.
Our international alliances are effective in different countries, including Saudi Arabia, United Arab of Emirates, India and New Zealand with future aspiration to extend more business associations and affiliations in near future to further markets. Recently Multicare Poland has been launched which will be the entry port of the business to the European Union (EU).
 

Job Purpose:

Due to the launch of new Covid19 Portfolio we are seeking a Professional Brand Lead to drive a team of sales professionals for the development of, implementation of and full accountability for strategic and operational plans/solutions, which optimize profitability, market share and revenue growth for the designated portfolio in the short and long term. An important element of this role is to make the connection with the key stakeholders in the field (time in field is almost 60%)

  • Designation: Brand Lead
  • Location:New Cairo HQ
  • Job Grade:E01/E03
  • Reporting:Marketing Manager

A. Essential Duties and Responsibilities:

1. Commercial Acumen:

  • Develop activity plans on guidelines and timings, assuring the most effective execution in the market that drives market share as well as delivers budgeted sales and profit targets
  • Create and deliver/promote strategic and operational plans appropriate to the life-cycle of products in order to optimize return for Multicare
  • Monitor business performance and the external environment to define long term corrective actions to optimize results
  • Lead annual portfolio planning to ensure short term and long term goals are met
  • Manage the brand P&L and A&P for each product, assigning the right mix to advertising and marketing activities to achieve plan sales
  • Prepare and report monthly A&P report per product per market
  • Define and control brand budgets including forecasting, expense management and evaluation of cost effectiveness
  • Track sales data , performance data, share of market data and distribution per channel. Devise action plans based on performance
  • Develop full-scale communication plans across the product life cycle Implements marketing tactics and marketing mix, tracking effectiveness through defined Key Performance Indicators (KPIs) Identifies opportunities for Life Cycle Management, e.g. indications, formulations

2. Strategy Development/Execution:

  • Set long and short-term plans simultaneously and complimentary to ensure commercial objectives are met if not exceeded
  • Develop and validate a differentiated Positioning that is sustainable and competitive. Translate this to relevant and compelling Customer Propositions
  • Ensure the products continue to be relevant and competitive, maximizing the asset throughout effective lifecycle management
  • Engage appropriately with internal and external partners, e.g. salesforce, physicians, payers and patient groups to develop and systematically execute integrated activities that have a clear line of sight to the Strategies

 

B. Qualification/Knowledge/Experience:Level of Education:Life Science Degree (Pharmacy, Veterinary or Science), post graduate marketing qualification is a definite plusExperience :Previous experience of Pharmaceutical managing team or portfolio for at least a year is mandatedKnowledge of marketing, business principles and Pharma business environmentLanguage :Fluent English proficiency is mandatedIT Literacy :Professional knowledge of MS-OfficeC. Competencies and Behaviors:Previous experience of marketing Respiratory portfolio is ESSENTIALAn entrepreneurial winning mentality with strong learning capabilities and loads of energyStrong informative leadershipProfessional analytical thinking and problem solving abilityAbility to influence, persuade and convinceDrive for results; the drive to put energy into achieving results and take actions to exceed goalsStriving for continuous improvementCustomer service: anticipate the needs and expectations of customersAble to cope with stress and changeExcellent strategic planning & execution for business planAbility to communicate commercial value of products to target audienceExcellent communication, advanced presentation and interpersonal skillsDrive to succeed with a strong work ethic and project management skillStrong collaborative ability and dedication to team accomplishmentEnjoy the new challenge with open and flexible mindsetWhat we offer:With us, there are always opportunities to break new ground. We empower you to fulfill your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!For the selected candidates, we offer a superb working environment and a challenging atmosphere.You can also look forward to a competitive salary and benefits package with room for talents and potential candidates to sharpen and advance their career forward supported by exposure, learning and development opportunities.You can follow us via:Website :https://multicare-eg.com/